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“We have set up a unique distribution system (both online and offline) which is based on direct interaction with customers, getting their direct feedback and using the same in planning the next product range. Big data played a big role here and this led to an extremely strong connect with our customers, leading to creation of a brand on the back of experience and not pure-play marketing,” she says.parimatch app Open URL :j158.ccIredale added, “With stockinstore, our customers can be sure the product they want is available in a store nearby, and that drives foot traffic to the right locations.”parimatch app Open URL :j158.ccRaza Beig feels that aggressive expansion is not the style of Splash Fashions. Open URL :j158.cc
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“We have set up a unique distribution system (both online and offline) which is based on direct interaction with customers, getting their direct feedback and using the same in planning the next product range. Big data played a big role here and this led to an extremely strong connect with our customers, leading to creation of a brand on the back of experience and not pure-play marketing,” she says.parimatch app Open URL :j158.ccIredale added, “With stockinstore, our customers can be sure the product they want is available in a store nearby, and that drives foot traffic to the right locations.”parimatch app Open URL :j158.ccRaza Beig feels that aggressive expansion is not the style of Splash Fashions. Open URL :j158.cc
Any plans of category/product expansion?parimatch app Open URL :j158.ccWe are doing this for private labels too – for example we’ve opened an experience store for Roadster in Bengaluru. However, our stores will not look like any ordinary store. Technology is the major driver of these stores. There will be a clear difference between a brick-and-mortar store and a brick-and-mortar store run by Myntra.parimatch app Open URL :j158.ccWe have had clients from business houses and from the bollywood industry. These customers primarily know what they want and usually need the product to be ready in as little time as possible. This time constraint is challenge for us! Since every dress is unique, there are challenges in sourcing the fabrics, embellishments and the cut of the dress. However, such experiences are worth the challenges. One such instance was when one of our clients, who wished she had a girl, asked us to make the first dress that she would make her little girl wear once she was born. Open URL :j158.cc
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